Giving Tuesday is celebrated on the Tuesday after Thanksgiving, and is a global day of giving that encourages individuals and organizations to donate their time, resources, and support to causes they care about. It’s an opportunity to kick off the holiday season with generosity and community spirit, making it the perfect backdrop for this collaborative effort.
CONCEPT
This event was designed to harness the transformative power of Instagram and Threads as tools for social change. Both platforms enable creators to engage authentically with their audiences, fostering meaningful connections that amplify nonprofit missions. Collaborations between creators and organizations drive significant impact, allowing nonprofits to reach specific audiences that creators are uniquely connected to while enabling creators to align their initiatives with causes they are passionate about and share their platform power.
On December 3rd, Instagram and Impact Media, in collaboration with Giving Tuesday, hosted an inspiring event at The Knife Factory in Brooklyn, New York. The evening united 40 NYC-based social impact creators and nonprofit leaders to celebrate their on-platform efforts driving off-platform impact. Through interactive activities like a scavenger hunt-style networking game, the event fostered collaboration and encouraged content creation on Instagram and Threads.
A Threads-inspired three-course menu sparked meaningful conversations around Threads' role in building micro-communities and driving connections. Personalized notes connected attendees to nonprofit guests and creators, creating opportunities for partnerships. The event also featured a "Giving Tree" Polaroid station, symbolizing the spirit of connection and gratitude. Dinner was provided by Chef Bhookie and desserts were curated by Figwaspe. Post-event, attendees were encouraged to share their experiences on Instagram and Threads, further amplifying the impact of the event and fostering ongoing conversations and collaborations.
PRODUCTION DETAILS
Sustain Frame is a multidisciplinary creative agency that specializes in immersive event experiences with a focus on sustainable production. We specialize in immersive design, event production, and culinary installations.
For this event, guests are invited to
-
We created a make-your-own button name tag station using aluminum button backings and seed paper.
Sourcing - We wanted a name tag that wouldn't just end up in the trash but something the guest could keep or easily compost or recycle
Disposal - You’re welcome to keep your keepsake name tag or remove your button and dispose of the backing pieces into the recycling bin and the paper into compost or add it to your garden!
-
In lieu of traditional and swag, we created a pop-up farm stand to honor the Autumn Equinox celebrate the upcoming Autumn harvest, and serve as a content backdrop. After the event, guests were invited to “shop” our stand and take home produce from our living display.
Sourcing - For our produce stand we partnered with Sharing Excess to fill our stand with produce.
Sharing Excess is dedicated to rescuing perfectly edible surplus and providing equitable access to food for communities everywhere.
Disposal - All remaining produce was donated to local organizations to share with their community. An estimated 35 lbs of food was provided to Brooklyn-based Free Fridges.
Other items used in the display were disposed of by recycling or trash. If possible we will reuse materials used in the event production in various places.
-
To inspire creativity we present to you The Expressionist Workshop - our watercolor art experience where we use plant waste or natural elements to make paint!
Sourcing - We source our materials through various channels; either by using plant waste, using pre-dried materials, or working with small businesses that create natural earth pigments.
Disposal - When the event concludes we will collect all supplies and gift all paints to local organizations to share with their community.
PARTNERS:Founded in 2020 by Maggie Baird, mother of Grammy Award-winning artists Billie Eilish and Finneas, Support+Feed is committed to mitigating climate change and increasing food security by driving global demand, acceptance, and accessibility of plant-based food.
Support+Feed has reached 41 cities globally, has a consistent presence in eleven anchor cities in the US, and is now expanding through partnerships in the EU, UK, and Australia.
We’ve worked with over 80 community organizations, and 150 volunteers, and supported over 60 local restaurants to deliver over 700,000 plant-based meals & pantry items alongside educational resources connecting the dots between what we put on our plates and the climate crisis.
Maggie Baird is a climate activist committed to building equitable solutions that move all of us to action. Mother of Grammy-Award-winning Artists Billie Eilish and Finneas, she is passionate about helping the music industry implement comprehensive sustainability strategies. She is a co-producer of Overheated, a climate summit hosted by Billie, S+F, and Reverb that features youth activists from around the world. A lifelong vegetarian turned vegan, she engages audiences in a dialogue about climate change through her weekly Instagram live streams and serves as a guide to friends and family on how to live an eco-forward lifestyle. She is a frequent speaker and panelist on sustainability within the music, catering, and environmental spaces and is described as one of the most authentic and inspirational climate activists around. Maggie’s passion for the health of our planet, her plant-based cooking tips, and her conversations with youth activists have inspired thousands to change their lives.
Wanjiku (Wawa) Gatheru is a trailblazing Kenyan-American climate scholar, speaker, founder, and creator who uses her platform on stages and spaces around the world to amplify her life goal of helping to create a climate movement made in the image of us all. Wawa is the founder and Executive Director of Black Girl Environmentalist, the largest national Black and youth-led national non-profit dedicated to addressing the pipeline and pathway issue for Black girls, women, and gender-expansive individuals in the climate sector. Wawa made history as the first Black person to receive the Rhodes, Truman, and Udall scholarships.
Jacob Simon is a Brooklyn based creator who provides your daily dose of climate inspiration. He is a climate communicator, creator and independent reporter who is on a mission to inspire, inform and encourage action on a global scale. Garnering an audience of more than 700,000 in less than two years, Jacob amplifies the mission and story of those tackling the climate crisis by writing, creating videos, and telling stories focused on positivity and optimism. He channels his motivation to inspire people to take simple and impactful actions to protect the environment.